One of the assets of the company's rich heritage is Brittany's image, conveyed notably through emblematic brands such as Paysan Breton. It is essential for us that we can guarantee the consumer that the products bearing these brand names have come from a healthy environment, and that we are continuing to protect this environment.. PlaniTERRE is a good example. It is a farm management system that we have developed for the benefit of farmers. It is a means of helping them to manage their fertilisation according to the size of their farm. The parcels of land are geo-referenced on the computer and the system records agricultural practices, soil analyses, physical product monitoring and their traceability. PlaniTERRE can also propose fertilisation programmes, zoning for the application of pest control products and it can produce summaries of the measures taken after completion. It is an essential tool for facilitating the implementing and the monitoring of environmental and food-safety policies.