" Our vegetables are grown out in the fresh air so that you can enjoy a huge mouthful of healthy living": this slogan perfectly summarises the quality and traceability objectives of the Coopagri Bretagne fresh vegetable producer organisation, a partner in the Prince de Bretagne brand.
The very structure itself of the fresh vegetable producer organisation emphasises the traceability approach. The producer's number as well as that of the plant and the date of packaging can therefore be identified on the products marketed by Sicagri Bretagne, the leading dispatcher/exporter in Brittany.
A list of specifications, updated by the producers, offers a means of finding out details about the cultivation methods applied. Every operation in the field is recorded in this document.
Cauliflowers:
20 000 000 heads.
Artichokes:
1 500 tons.
Early potatoes:
2 500 tons.
Broccoli :
1 000 tons.
As a relay for "Equiterre" recommendations, the co-operative keeps farmers informed of the best agricultural practises in terms of treating crops. This is a case of knowing how to apply the right product and the right amount at the right time.
Coopagri Bretagne plays an important role in the packaging and storage set-up for the Northern Brittany coastal vegetable-producing area in partnership with the SICA (the Communal Agricultural Association) of Saint Pol de Léon and the UCPT (Union of Co-operatives of Paimpol and Tréguier) of the Côtes d'Armor region.
Always on the lookout for more added value, Coopagri Bretagne's producers are diversifying into niche markets, such as the growing of mini-vegetables, which are becoming more and more popular with luxury shops and the catering industry.
Products generated from organic agriculture or Integrated Agriculture are also sought after as they offer a better solution for consumer requirement in terms of food safety.
Integrated Agriculture refers to global farm management approaches, which are designed to reinforce the positive impact of agricultural practises on the environment and to reduce negative effects.